Brand Identity - National Academy of Sports Medicine
Brand identity, marketing collateral and advertising developed for the National Academy of Sports Medicine (NASM).
Develop visual and verbal brand expression for NASM that inspires future personal trainers to join their community and brings consistency across multiple touchpoints.
1. Strengthen brand consistency.
2. Communicate the esteemed, science-based program.
3. Increase trial and membership for aspiring Certified Personal Trainers.
4. Grow pride in the NASM community.