Campaign - Phoenix Suns - Get in the Game

Get in the Game Campaign We helped invite potential customers and cardholders to Get in the Game through applying for NB|AZ’s Phoenix Suns AmaZing Rewards® credit card. NB|AZ offered twelve lucky card applicants the opportunity to win a custom prize package including an invitation to Suns Fantasy Camp, Suns apparel, autographed merchandise, 4 tickets to the Suns vs. Clippers game, plus a $250 US Airways Center gift certificate. The promotion circulated through a variety of marketing channels, including a fifteen second TV commercial, a thirty second radio ad, a custom E-blast, a large mix of web banners, and a running list of marketing collateral displayed and available in each of their 60+ branch locations.

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